Cornerstone Forays Into Music with ‘Cornerstone Music’; Signs Two-Time Grammy Nominee Raja Kumari as First Artist!

Mumbai, September 22: Cornerstone today announced the launch of Cornerstone Music, a new vertical marking the agency’s entry into artist and music talent management. The first name signed to the roster is Raja Kumari, the two-time Grammy-nominated rapper, singer, and songwriter whose genre-blending sound has made her one of the most distinctive voices in contemporary music. The vertical also welcomes Quake, a Bengaluru-based Punjabi hip-hop artist known for blending classic hip-hop roots with modern commercial production, as part of its initial roster.

At its core, Cornerstone Music is built around discovering and developing talent—including artists, songwriters, composers, and producers—from early stages, while also creating new opportunities for established names. The vertical adopts a 360-degree approach across music, content, brand partnerships, live entertainment, film, digital, and culture. Additionally, Cornerstone Music will explore AI-assisted tools to help emerging artists reduce production costs and showcase their work affordably.

Speaking on the launch, Bunty Sajdeh, CEO of Cornerstone, said, “Music has always been the missing piece for us. We’ve spent years building careers in sport and entertainment by backing people before the world catches on, and that’s exactly the instinct we’re bringing to Cornerstone Music. Signing Raja Kumari as our first artist isn’t a coincidence; it is exactly the kind of talent this vertical was built for.”

Raja Kumari added, “I’ve always believed in the power of ‘India to the World.’ Joining forces with Cornerstone Music feels like the right fit as I celebrate 10 years in the music industry. I’ve always wanted to work with an agency that truly understands how to push the envelope and stay true to the vision. Can’t wait to work together and take my brand to the next level! New album, new direction… this is just the beginning!”

By Keerti Kadam